APCO eCommerce Launch

APCO eCommerce Launch

Posted By apco | 21 February 2013

Andhra Pradesh State Handloom Weavers Cooperative Society (APCO) is the state level federation of primary weaver’s cooperative societies. It is one of leading brand of handloom products in India engaged in welfare of weavers of Andhra Pradesh state since 1976. It has been engaged in marketing of handloom products of its more than 1800 member primary weaver cooperative societies with a annual turnover of more than 250 crores and 180 showrooms mostly across in Andhra Pradesh.

Andhra Pradesh stands foremost on the silk map of India. The exquisite splendor of silk and cotton of Andhra Pradesh with designs which are exclusive for this state has created a niche in the textiles market. The sarees and other textile products of Andhra Pradesh handcrafted to ornamental precision always have enhanced the functionality of textile products. These products are marketed in the traditional channels to suit the Indian buying habits of touch and feel.

Since the evolution of Internet in early 90s, eCommerce has seen unprecedented growth as a new marketing channel to reach the consumers directly and efficiently.
E-Commerce in India is driven by many key factors including:

  • Growing middle class with over 288 million people with higher purchasing power
  • Rapidly growing internet base with over 100 million internet users
  • Better internet and mobile connectivity in even rural parts of the country

E-Commerce offers many benefits including greater reach and better price, margin for Cooperatives and greater choice, convenience for buyers or consumers.
To fully leverage the benefits of online marketing, APCO has embarked on a strategic initiative with the release of the APCO eCommerce website http://shop.apcofabrics.com.

As part of the eCommerce shop, APCO has made available online

Exquisite Range of Products:

Over 30 product categories that includes fascinating silk and cotton sarees from various regions of Andhra Pradesh including Dharmavarm, Madhavaram, Gadwal, Narayanpeth, Chirala, Pochampally, Venkatgiri and Peddapuram. Famous cotton dress materials from Managalgiri, Pochampally are also available online including silk pavadas from Dharmavaram. Menswear such as pochampalli mercerized cotton shirts and peddapuram pure silk dhotis

Discounts and Free Shipping:

As a launch offer, APCO is providing products at 30% discount to the buyers online and is also providing easy to use online payments for customer convenience. In addition, APCO is also very pleased to provide free shipping of their products across India. In the near future, APCO also plans to provide international shipping of their products globally in partnership with international shipping agents or providers.

Global Platform:

The APCO eCommerce shop would reach out to millions of Indians and other nationals globally who are connoisseurs of Handloom products. Features of APCO eCommerce platform includes merchandising through product catalog, search options, shopping cart, online payment facility, SMS/email notifications, order tracking, discounts, logistics integration and self service capabilities.

The sales generated through the eCommerce shop would positive impact on lakhs of weavers and families who are part of the 1800 cooperative societies associated with APCO. Other ancillaries connected directly and indirectly with textile industry shall benefit from this move. The sales are expected to grow multifold, thereby resulting in needs to increase production. As a result of which additional employment shall be generated to fall in line with the policies of the present government.

The eCommerce initiatives of APCO shall create a milestone in showcasing and marketing of sarees and textiles of Andhra Pradesh on a global platform. The textiles of Andhra Pradesh through APCO are merchandized throughout the globe and from today onwards it is just only one click away.

APCO e-commerce platform is created and supported by GoCoop Solutions and Services Pvt Ltd (www.GoCoop.com). GoCoop is an organization dedicated to the socio-economic development of Cooperatives and self-help groups through technology innovation. GoCoop.com is a web- based Global Collaboration Platform that leverages information technology and enables cooperative organizations to communicate and collaborate with their members as well as with other cooperatives, market their products and services and improve their operations. GoCoop is specialized in marketing of handloom and handicraft products while addressing the special requirements of weavers and artisans. GoCoop is one of TOP INNOVATORS identified as part of the India Innovation Program 2012 by Dept. of Science and Technology, Govt. of India and Lockheed Martin.

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